Implementing SEO Measures for Leicester Businesses
Search engine optimisation, or SEO, is essential for your Leicester business. Without it, search engines like Google and Bing will not be able to find and rank your website in their search results. Here are four basic SEO measures that you will be able to put into practice on your website. Continue reading →
SEO in Leicester: Mobile SEO for Small Businesses
It’s no longer enough to optimize your web content as is—now, you have to develop its compatibility with the mobile platform as well.
After Google’s recent updates, it’s pretty obvious that the search engine giant largely prefers websites with responsive design, the setup that makes a site compatible with all platforms and devices even when using one functional HTML and URL. This is convenient for Google for the following reasons. Remember that what’s good for Google is ultimately good for you, too:
- It saves Google’s resources when their bots crawl through your site. With responsive web design, the task of crawling is made more efficient, allowing the search engine to index more of your content.
- Google’s algorithms can easily assign indexing properties to the page. No need for it to be signalled about the existence of corresponding desktop/mobile pages.
- It costs less to manage, because you won’t have to maintain multiple pages for the same content.
- It reduces the potential for mistakes common in standalone mobile sites.
More than anything else, a responsive web design is important for your business to retain its clientele. With it, your users won’t have to be redirected to another site, which reduces load time. Likewise, your users will find it easier to link and share your content with a single URL. All these spell better customer retention.
Ways to Improve Online Visibility through SEO
Search engine optimisation (SEO) is key to the successful marketing of your business online. It involves enhancing aspects of your website to improve its ranking in the search engine results page listings. The higher you rank in a search engine’s results pages (SERPs), the more visible you will be to your target audience. Boosting your ranking online can be a challenge, especially if you are making changes to an existing website. However, the following tips should go a long way towards improving your visibility.
Produce high quality content
Regularly producing well written, relevant blog posts will improve your visibility. It also provides others with a good reason to link to your website.
Create meta tags
Meta tags help provide search engines with information about your website. They can be categorised into several types, the most important of which are the title, description, and keyword meta tags. Keywords that define your business, including the location, are integrated in the meta tags.
Include a sitemap
A sitemap is a list of the pages that make up your website. It is used by search engines to collect information about your website. Having a sitemap means that search engines will be better able to find, recognize, and index your site.
SEO should be central to your digital marketing strategy, as it ensures that your site becomes sufficiently visible on search engine pages. As with any marketing strategy, effective SEO is measured so that changes are made where needed.
Role of Keywords in a Successful SEO Strategy
Search engine optimisation (SEO) is the key to online success. It involves enhancing aspects of your website to improve its ranking in search engine results pages. The higher you rank in a search engine’s results, the more visible you will be to those searching the web for the products and/or services you offer.
Enhancing Your Visibility Using Keywords
Keywords are essential to SEO as they ensure that your website will be visible to search engines. They are simply the words and phrases that people type into search engines to find the information they need. Most SEO experts categorise keywords into three main categories:
Head Keywords. Head keywords are generally one or two words long. They include generic terms like clothes, pets, cars, jewellery, and marketing.
Body Keywords. Body keywords are more specific than head keywords but are still generic in relation to a particular niche. They include terms like jeans, cats, used cars, watches, and search engine marketing.
Long Tail Keywords. Long tail keywords are highly specific keywords. They include terms like women’s Levi jeans, Norwegian Forest cats, used Toyota cars, Gucci dive watches, and SEO in Leicester. Long tail keywords are more targeted to your business and may provide you with a higher conversion rate. This means that they may boost your chances of attracting search engine users who will actually buy your products or use your services.
Choosing Keywords
When choosing keywords for your website, it is important to incorporate them into sentences. If you use keywords indiscriminately in an attempt to improve your website’s visibility, you may end up being penalised and banned from the search engine results page listings.
There Is No Shortage of Good Titles, Make One Now
The title is the face of your SEO article, make an unattractive one and nobody would read it, but writing an effective title shouldn’t be hard if you follow these tips:
Big Numbers – Titles that show numbers and statistics are usually good. They are direct to the point and informative. By using a portion of the information as your title, you are awakening the reader’s curiosity.
Optimise It – A good way for articles to rank well is by creating content and titles that are optimised, typically with the advice and guidance of an SEO professional. Doing so makes you more visible to your target market. Continue reading →
Best Practices: On Website Construction and SEO
So you’ve decided to finally take online marketing seriously. That’s quite a lucrative decision, considering the plethora of benefits the Internet has to offer small and local businesses like yours. The first step is to build a website, but to make things a little swifter, you want to start SEO at the same time. While this kind of strategy seems efficient, it’s actually counterproductive. Here’s why.
The Internet is an open field where everyone (websites, visitors, and crawlers) can see and communicate with each other. Unless you build a wall around you, you will remain exposed to the entities around you. At first, you can argue that the very reason you’re putting up a website is to be found by your target market and hopefully generate profit while the website is still under construction.
Managing your Social Media Accounts for SEO
Social media has blown up in recent years and has evolved into more than a tool to connect people. As such, it has also become one of the best ways for marketing and search engine optimisation. Having social media accounts can help a business gain more exposure and get more customers. It is not just about connecting with people, but also building the brand.
Basics of an SEO Friendly Website
Search engine optimisation (SEO) is the way of developing websites that are easily interpreted by search engines so that they are properly indexed and can be quickly found by users. With all the websites that exist and are being put up, it is important to have a good SEO-friendly website to have a chance of being in the search results, and be in (if not on the very top of) the first page, which is the ideal position.
To be listed in search engines, the meat of the website’s content should be in a format that is easily indexed, HTML. Also, it is important to target the correct keywords. This is done by conducting keyword research, then using the keywords in the content, at the right volume. Also, appropriate title, header, and meta description tags should be present. Besides the format, the content itself should be relevant and interesting to one’s target audience or market.
Off-page optimisation refers to the process of publishing and maintaining the website. While this cannot be totally controlled, there are techniques that can aid it. Some of these are making use of keyword-rich anchor text, using contextual references for inbound links, and acquiring inbound links from reputable websites recognised by search engines.
Keeping these things in mind when building a business website would help toward the accomplishment of your internet marketing goals, and brings you one step closer to making it on the first page of search results.
SEO Tips That Cost Zero Pence
While you can count on an online marketing expert to optimise your website and boost its online visibility, there are a few things you yourself can do to enhance its search engine rankings. Aside from choosing your search engine optimisation (SEO) provider well, be sure to keep these tips in mind.
Read an SEO Blog
Success in business involves making informed decisions. If SEO sounds Greek to you, blogs and websites that shed light on this matter can be a boon. Industry experts can explain the nuts and bolts of SEO, as well as the latest in search engine algorithm updates. Some of the most recommended info aggregates include MOZ, Search Engine Watch, and Search Engine Land. Continue reading →
What to Consider Before Employing SEO
Your decision to engage in online marketing for your business can help improve your bottom line, and grow your market. Many businesses around the world, from small start-ups to big corporations, can attest to this. As you may already know by now, one of the most essential tools in online marketing is search engine optimisation (SEO).
SEO takes advantage of internet users’ ultimate reason for logging in on the Web—to get information. However, there are a number of things you have to consider before engaging in an SEO project for your business. Continue reading →
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