Search engine optimisation, or SEO, is essential for your Leicester business. Without it, search engines like Google and Bing will not be able to find and rank your website in their search results. Here are four basic SEO measures that you will be able to put into practice on your website.
1. Structure Your URLs
Uniform resource locators, or URLs, are the names given to your webpage addresses. Make your URLs brief but descriptive and separate words with hyphens.
2. Create Unique Title Tags
Title tags, or page titles, appear on the tab at the top of your webpages and as headings on search engine result pages. Keywords found on title tags should be unique and relevant to their respective webpages.
3. Make the Most of Meta Descriptions
Meta descriptions are short blurbs that inform search engine users about the contents of your webpages. Write a short sentence or two describing the content of each of your webpages. Include a call to action that convinces readers to visit your site.
4. Tag Your Headings and Subheadings
Search engines place great emphasis on title tags, so it is important to tag your headings and subheadings if you want to rank highly in the search engine result pages. Tag your page headings with h1 tags to inform search engines about the main topic of your webpages and tag your subheadings with h2 tags to inform them about the other information on your webpages.
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