On Digital Marketing: the Significance of Search Engine Optimisation
With an estimated GVA (Gross Value Added) of £15.3 billion, the city of Leicester has the largest economy in the East Midlands region of England. Thus, the city offers great potential for businesses to thrive. To tap that potential, you need to be competitive.
Throughout history, businesses have utilised channels of communication in order to reach people. In the past, broadcast media was the big thing but, basically, only the big companies could afford the advertising cost. Today, the competition is online and it’s a much more forgiving landscape for small to medium enterprises (SMEs).
http://visiblepages.co.uk/on-digital-marketing-the-significance-of-search-engine-optimisation/
Search Engine Optimisation Tips for Musicians Looking For That ‘Break’
The music industry is a crowded place. Thousands of acts struggle through a literally crowded scene where it’s absolutely tough to break out. There is, however, a ray of light: standard search engine optimisation, otherwise known as SEO. This is because more people today are using search engines like Google to find the information they need instead of scouring record bars and attending local performances like in the old days. It’s now more important than ever for a musician’s website to work with search engines, though bringing a site up the rankings is not an easy task.
Nowadays, it’s almost impossible to get traction in the music industry if you don’t get “discovered” on the Web. A good musical presence online is way more than having a link to your YouTube channel or Facebook page, however—it requires a good website, title tags and a meta description, connections to influential figures and more.
http://visiblepages.co.uk/search-engine-optimisation-tips-musicians-looking-break/
Search Engine Optimisation in Leicester: Undoing 3 Common Mistakes
If you’re running a business and you need to be constantly visible to your target customers, you can’t afford using faulty SEO tactics on your website. However, many business owners can’t really tell the difference between bad tactics from good ones. Some SEO strategies might appear harmless for now, but when the search engines catch up with your errant practices, there’ll be hell to pay. If you’re still subscribing to these three questionable practices, you’d do better to consult with a reputable online marketing company that offers search engine optimisation in Leicester to help clean up your act.
http://visiblepages.co.uk/search-engine-optimisation-leicester-undoing-3-common-mistakes/
SEO in Leicester: Mobile SEO for Small Businesses
It’s no longer enough to optimize your web content as is—now, you have to develop its compatibility with the mobile platform as well.
After Google’s recent updates, it’s pretty obvious that the search engine giant largely prefers websites with responsive design, the setup that makes a site compatible with all platforms and devices even when using one functional HTML and URL. This is convenient for Google for the following reasons. Remember that what’s good for Google is ultimately good for you, too:
- It saves Google’s resources when their bots crawl through your site. With responsive web design, the task of crawling is made more efficient, allowing the search engine to index more of your content.
- Google’s algorithms can easily assign indexing properties to the page. No need for it to be signalled about the existence of corresponding desktop/mobile pages.
- It costs less to manage, because you won’t have to maintain multiple pages for the same content.
- It reduces the potential for mistakes common in standalone mobile sites.
More than anything else, a responsive web design is important for your business to retain its clientele. With it, your users won’t have to be redirected to another site, which reduces load time. Likewise, your users will find it easier to link and share your content with a single URL. All these spell better customer retention.
Ways to Improve Online Visibility through SEO
Search engine optimisation (SEO) is key to the successful marketing of your business online. It involves enhancing aspects of your website to improve its ranking in the search engine results page listings. The higher you rank in a search engine’s results pages (SERPs), the more visible you will be to your target audience. Boosting your ranking online can be a challenge, especially if you are making changes to an existing website. However, the following tips should go a long way towards improving your visibility.
Produce high quality content
Regularly producing well written, relevant blog posts will improve your visibility. It also provides others with a good reason to link to your website.
Create meta tags
Meta tags help provide search engines with information about your website. They can be categorised into several types, the most important of which are the title, description, and keyword meta tags. Keywords that define your business, including the location, are integrated in the meta tags.
Include a sitemap
A sitemap is a list of the pages that make up your website. It is used by search engines to collect information about your website. Having a sitemap means that search engines will be better able to find, recognize, and index your site.
SEO should be central to your digital marketing strategy, as it ensures that your site becomes sufficiently visible on search engine pages. As with any marketing strategy, effective SEO is measured so that changes are made where needed.
Role of Keywords in a Successful SEO Strategy
Search engine optimisation (SEO) is the key to online success. It involves enhancing aspects of your website to improve its ranking in search engine results pages. The higher you rank in a search engine’s results, the more visible you will be to those searching the web for the products and/or services you offer.
Enhancing Your Visibility Using Keywords
Keywords are essential to SEO as they ensure that your website will be visible to search engines. They are simply the words and phrases that people type into search engines to find the information they need. Most SEO experts categorise keywords into three main categories:
Head Keywords. Head keywords are generally one or two words long. They include generic terms like clothes, pets, cars, jewellery, and marketing.
Body Keywords. Body keywords are more specific than head keywords but are still generic in relation to a particular niche. They include terms like jeans, cats, used cars, watches, and search engine marketing.
Long Tail Keywords. Long tail keywords are highly specific keywords. They include terms like women’s Levi jeans, Norwegian Forest cats, used Toyota cars, Gucci dive watches, and SEO in Leicester. Long tail keywords are more targeted to your business and may provide you with a higher conversion rate. This means that they may boost your chances of attracting search engine users who will actually buy your products or use your services.
Choosing Keywords
When choosing keywords for your website, it is important to incorporate them into sentences. If you use keywords indiscriminately in an attempt to improve your website’s visibility, you may end up being penalised and banned from the search engine results page listings.
Business Advice: Avoid Falling Prey to Black Hat SEO in Leicester
Search engine optimisation, if done right, can greatly improve your business’s ranking in organic search results, which means better visibility and increased traffic. Being a highly technical activity, however, SEO is used by some fraudsters who target business owners who aren’t well-versed in tech-speak. These unscrupulous individuals use so-called black hat SEO tactics, methods that don’t abide by search engine best practices and thus can cause a website to get penalised. For starters, here are three warning signs that you need to find a new SEO partner:
http://visiblepages.co.uk/business-advice-avoid-falling-prey-black-hat-seo-leicester/
Leicester Search Engine Optimisation Services Let Local Firms Shine
A local SEO campaign can cost less than the usual national or global one. This is because when advertising on the Internet you’ll need to buy keywords to use. The more popular the keyword, the more expensive it can be. Local keywords are not as popular as nationally used ones; for example, if you’re a plumbing service in Evington, you’ll want to buy the more specific and lower-priced “Evington plumbing service” rather than the nationally used “plumbing service.” Moreover, search engines like Google can integrate additional features you don’t see in normal ad campaigns, like a detailed map and customer reviews.
When local businesses want easy exposure, seeking the help of nearby SEO agencies is a good idea. Local SEO tactics ensure that customers know that you’re not far away to meet their needs.
http://visiblepages.co.uk/leicester-search-engine-optimisation-services-let-local-firms-shine/
Expert Leicester Search Engine Optimisation Enters the Mobile Front
Over the past several weeks, webmasters have received mobile usability warnings from Google regarding their websites, which could affect their rankings in mobile search. The notice details the monitoring of website pages and noting the site’s percentage of pages with usability errors. It doesn’t detail the specific problems and solutions but links to resources related to the subject.
Experts believe this is a heads-up to Google’s new mobile ranking algorithm, which has been in development since November 2014. The algorithm is part of a comprehensive mobile package being introduced gradually into the dynamics of the search engine, a clear intent on Google’s part to continue enhancing user experience (UX) on handheld devices.
http://visiblepages.co.uk/expert-leicester-search-engine-optimisation-enters-the-mobile-front/
Best Practices: On Website Construction and SEO
So you’ve decided to finally take online marketing seriously. That’s quite a lucrative decision, considering the plethora of benefits the Internet has to offer small and local businesses like yours. The first step is to build a website, but to make things a little swifter, you want to start SEO at the same time. While this kind of strategy seems efficient, it’s actually counterproductive. Here’s why.
The Internet is an open field where everyone (websites, visitors, and crawlers) can see and communicate with each other. Unless you build a wall around you, you will remain exposed to the entities around you. At first, you can argue that the very reason you’re putting up a website is to be found by your target market and hopefully generate profit while the website is still under construction.
Visible Pages 