It’s no longer enough to optimize your web content as is—now, you have to develop its compatibility with the mobile platform as well.
After Google’s recent updates, it’s pretty obvious that the search engine giant largely prefers websites with responsive design, the setup that makes a site compatible with all platforms and devices even when using one functional HTML and URL. This is convenient for Google for the following reasons. Remember that what’s good for Google is ultimately good for you, too:
- It saves Google’s resources when their bots crawl through your site. With responsive web design, the task of crawling is made more efficient, allowing the search engine to index more of your content.
- Google’s algorithms can easily assign indexing properties to the page. No need for it to be signalled about the existence of corresponding desktop/mobile pages.
- It costs less to manage, because you won’t have to maintain multiple pages for the same content.
- It reduces the potential for mistakes common in standalone mobile sites.
More than anything else, a responsive web design is important for your business to retain its clientele. With it, your users won’t have to be redirected to another site, which reduces load time. Likewise, your users will find it easier to link and share your content with a single URL. All these spell better customer retention.
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