Implementing SEO Measures for Leicester Businesses
Search engine optimisation, or SEO, is essential for your Leicester business. Without it, search engines like Google and Bing will not be able to find and rank your website in their search results. Here are four basic SEO measures that you will be able to put into practice on your website. Continue reading →
Role of Keywords in a Successful SEO Strategy
Search engine optimisation (SEO) is the key to online success. It involves enhancing aspects of your website to improve its ranking in search engine results pages. The higher you rank in a search engine’s results, the more visible you will be to those searching the web for the products and/or services you offer.
Enhancing Your Visibility Using Keywords
Keywords are essential to SEO as they ensure that your website will be visible to search engines. They are simply the words and phrases that people type into search engines to find the information they need. Most SEO experts categorise keywords into three main categories:
Head Keywords. Head keywords are generally one or two words long. They include generic terms like clothes, pets, cars, jewellery, and marketing.
Body Keywords. Body keywords are more specific than head keywords but are still generic in relation to a particular niche. They include terms like jeans, cats, used cars, watches, and search engine marketing.
Long Tail Keywords. Long tail keywords are highly specific keywords. They include terms like women’s Levi jeans, Norwegian Forest cats, used Toyota cars, Gucci dive watches, and SEO in Leicester. Long tail keywords are more targeted to your business and may provide you with a higher conversion rate. This means that they may boost your chances of attracting search engine users who will actually buy your products or use your services.
Choosing Keywords
When choosing keywords for your website, it is important to incorporate them into sentences. If you use keywords indiscriminately in an attempt to improve your website’s visibility, you may end up being penalised and banned from the search engine results page listings.
There Is No Shortage of Good Titles, Make One Now
The title is the face of your SEO article, make an unattractive one and nobody would read it, but writing an effective title shouldn’t be hard if you follow these tips:
Big Numbers – Titles that show numbers and statistics are usually good. They are direct to the point and informative. By using a portion of the information as your title, you are awakening the reader’s curiosity.
Optimise It – A good way for articles to rank well is by creating content and titles that are optimised, typically with the advice and guidance of an SEO professional. Doing so makes you more visible to your target market. Continue reading →
Managing your Social Media Accounts for SEO
Social media has blown up in recent years and has evolved into more than a tool to connect people. As such, it has also become one of the best ways for marketing and search engine optimisation. Having social media accounts can help a business gain more exposure and get more customers. It is not just about connecting with people, but also building the brand.
Basics of an SEO Friendly Website
Search engine optimisation (SEO) is the way of developing websites that are easily interpreted by search engines so that they are properly indexed and can be quickly found by users. With all the websites that exist and are being put up, it is important to have a good SEO-friendly website to have a chance of being in the search results, and be in (if not on the very top of) the first page, which is the ideal position.
To be listed in search engines, the meat of the website’s content should be in a format that is easily indexed, HTML. Also, it is important to target the correct keywords. This is done by conducting keyword research, then using the keywords in the content, at the right volume. Also, appropriate title, header, and meta description tags should be present. Besides the format, the content itself should be relevant and interesting to one’s target audience or market.
Off-page optimisation refers to the process of publishing and maintaining the website. While this cannot be totally controlled, there are techniques that can aid it. Some of these are making use of keyword-rich anchor text, using contextual references for inbound links, and acquiring inbound links from reputable websites recognised by search engines.
Keeping these things in mind when building a business website would help toward the accomplishment of your internet marketing goals, and brings you one step closer to making it on the first page of search results.
SEO Tips That Cost Zero Pence
While you can count on an online marketing expert to optimise your website and boost its online visibility, there are a few things you yourself can do to enhance its search engine rankings. Aside from choosing your search engine optimisation (SEO) provider well, be sure to keep these tips in mind.
Read an SEO Blog
Success in business involves making informed decisions. If SEO sounds Greek to you, blogs and websites that shed light on this matter can be a boon. Industry experts can explain the nuts and bolts of SEO, as well as the latest in search engine algorithm updates. Some of the most recommended info aggregates include MOZ, Search Engine Watch, and Search Engine Land. Continue reading →
A Quick Guide to Building an SEO-friendly Website
Just because your website looks nice doesn’t mean it will attract hits. In online marketing, attracting viewers to your website is not as easy as simply coming up with well-designed pages. You need to make your site attractive enough for Google to take notice and give you a high ranking in its search results page. Continue reading →
Connecting Local UK Businesses to the Internet
Business is business in any locale around the world. Following the philosophy of “Everything counts” as chronicled by an old Depeche Mode song, the Internet now serves as a crucial platform for promoting all kinds of businesses catering to a countless variety of audiences. The traditional marketing tools of handed-out flyers and town criers of antiquity have long been outstripped by the World Wide Web in terms of reach and scope. In particular, online marketing has proven to be an effective strategy especially for thriving local businesses. Continue reading →
Googlebots Now Crawling Mobile Web
Google refers to their web crawlers as either spiders or, more affectionately, Googlebots. These crawlers are responsible for gathering information on a website and indexing it so that it appears on the appropriate search results. They operate on the algorithms Google makes and maintains, making them faster than manual indexing. Continue reading →
Two SEO Mistakes You Should Avoid at All Costs
“To err is human”, so the saying goes. Although it is perfectly natural for people to make mistakes, it doesn’t mean you can always get away unscathed. Certain mistakes can lead to serious short-term and long-term repercussions, especially in the dynamic world of SEO. Are you guilty of making these errors?
Thinking SEO is a one-time thing
SEO is not a 100 meter dash, it’s a marathon. Once you’ve decided to take part in SEO, you’re in it until the end. The moment you stop updating and optimising your website, you’ll slowly start losing the benefits you’ve worked hard to gain.
Valuing quantity over quality
As it stands, backlinks are an integral component in determining Google rankings. Unfortunately, most people read into this the wrong way and create backlinks with just about any site, regardless of relevance to their business or site content. Sadly, this is a quick way to get your website penalised and get blacklisted by Google.
Google will always value quality first and foremost. Don’t forget that their job is to provide users with valuable content. This is why you should prioritise the quality of your backlinks instead of the quantity. This way, your website gains repute, prompting search engines to refer it to users.
There is always a chance to rectify and learn from your mistakes. By avoiding these common SEO pitfalls, you prime yourself for a chance at sustainable success for many years to come.
Visible Pages 