Search engine optimisation (SEO) is the key to online success. It involves enhancing aspects of your website to improve its ranking in search engine results pages. The higher you rank in a search engine’s results, the more visible you will be to those searching the web for the products and/or services you offer.

Enhancing Your Visibility Using Keywords

Keywords are essential to SEO as they ensure that your website will be visible to search engines. They are simply the words and phrases that people type into search engines to find the information they need. Most SEO experts categorise keywords into three main categories:

Head Keywords. Head keywords are generally one or two words long. They include generic terms like clothes, pets, cars, jewellery, and marketing.

Body Keywords. Body keywords are more specific than head keywords but are still generic in relation to a particular niche. They include terms like jeans, cats, used cars, watches, and search engine marketing.

Long Tail Keywords. Long tail keywords are highly specific keywords. They include terms like women’s Levi jeans, Norwegian Forest cats, used Toyota cars, Gucci dive watches, and SEO in Leicester. Long tail keywords are more targeted to your business and may provide you with a higher conversion rate. This means that they may boost your chances of attracting search engine users who will actually buy your products or use your services.

Choosing Keywords

When choosing keywords for your website, it is important to incorporate them into sentences. If you use keywords indiscriminately in an attempt to improve your website’s visibility, you may end up being penalised and banned from the search engine results page listings.