Search engine optimisation (SEO) is key to the successful marketing of your business online. It involves enhancing aspects of your website to improve its ranking in the search engine results page listings. The higher you rank in a search engine’s results pages (SERPs), the more visible you will be to your target audience. Boosting your ranking online can be a challenge, especially if you are making changes to an existing website. However, the following tips should go a long way towards improving your visibility.

Produce high quality content

Regularly producing well written, relevant blog posts will improve your visibility. It also provides others with a good reason to link to your website.

Create meta tags

Meta tags help provide search engines with information about your website. They can be categorised into several types, the most important of which are the title, description, and keyword meta tags. Keywords that define your business, including the location, are integrated in the meta tags.
Include a sitemap

A sitemap is a list of the pages that make up your website. It is used by search engines to collect information about your website. Having a sitemap means that search engines will be better able to find, recognize, and index your site.

SEO should be central to your digital marketing strategy, as it ensures that your site becomes sufficiently visible on search engine pages. As with any marketing strategy, effective SEO is measured so that changes are made where needed.